Samantha McDermott is an entrepreneur with a proven track record of developing and executing results driven sales and marketing strategies. She has extensive experience creating profitable new business units, driving international sales initiatives and interfacing with all types of media.

The founder of Show Staffers and Highbrow Media Group, she's been credited with developing highly successful sales, marketing and promotional solutions for a wide range of organizations.

Highlights:
NESTA (Interim VP, International Business Development)
Henkel Consumer Adhesives (Customer Communications)
Symantec (National Spokesperson)
The Woodworking Shows (Rapid Response Staffing & Training)
CMS Peripherals (Sales Presentation Training)
Spencer SBA (Co-founder, Principal)
University of California at Irvine (Institutional Promotional Materials)
PBS affiliate, KOCE (Interim News Director)

With clients ranging from the most progressive high tech companies to traditional American woodworkers, Samantha has a scale of expertise to match.

As a broadcast sales executive, Samantha was credited with helping dozens of television sales departments across the country use original programming to drive additional sales at their stations. She then made a rare industry leap into journalism; where her work as a reporter and news director was internationally distributed and nationally recognized. Her public sector experience, including interviews with prominent public figures such as, Presidential candidate and Massachusetts Senator John Kerry, Congressman Joseph P. Kennedy 2d, Attorney General Janet Reno, Andy Rooney, the late Dale Earnhardt and Hockey Hall of Famer Brad Park have earned her dozens of awards. Her public service announcement and subsequent campaign about the consequences of drinking and driving, "The Choice," received national attention and earned her the prestigious Beacon Award.

As a journalist, McDermott perfected the skill of telling a story and conveying its message in a compelling manner. The trade show industry was a natural transition for McDermott, who brought both sales and reporting experience, to her clients' expos and networking events. In the late 90's, she was Symantec's key spokesperson during the Y2K craze. During her tenure, she made presentations to computer user groups across the country and sold thousands of Norton 2000 packages to customers who were eager to ready their computers and data for the new millennium.

From trade show sales and marketing to corporate messaging and video production, her clients typically enjoy multiple returns on their investments. "It's not enough to have a good looking booth, or an interesting video. People want to see tangible, measurable, returns on their investments. And that's what we give them," says McDermott.

Sam's work has been very rewarding, as she enjoys creating cost effective marketing strategies for companies who want to maximize their return on investments at trade shows and networking events. With Show Staffers help, her clients typically see 3-5 times more qualified leads than they would if they used their existing staff.

At any given show, Sam can be seen giving demonstrations, leading a team of her consultants, or coaching one of her clients' teams on presentation skills and sales training.
A champion of continuing education, Sam helps small and emerging growth companies reach their full potential through the Spencer SBA. She is working on a presentation sales skills program which will be offered to students worldwide in 2005.